Tourism (AMK), Rovaniemi, path studies 60 credits, Autumn 2025-Spring 2026, daily studies at campus

Education name: Tourism (AMK), Rovaniemi, path studies 60 credits, Autumn 2025-Spring 2026, daily studies at campus
Education type: Bachelor level
Scope of studies: 60 ECT
Implementation time: 01.08.2025 - 31.05.2026
Enrollment time: 30.07.2025 08:00 - 08.08.2025 16:00
Seats free: 4/5
Implementation type: Full time day studies
Themes: Business and entrepreneurship
Price: 300€
Teaching language: English
Teacher: Suvi Lehojärvi

General information

Are you interested in university studies? Are you aiming for a bachelor’s degree? Open UAS gives you an opportunity to study towards a degree.

Implementations

Introduction to Financial Management in Tourism
Basic information
Identifier: R800CF97-3001
Learning Objectives

Having completed this study unit
· You know the significance of financial management in tourism and hospitality.
· You know the basic concepts of financial management and the legislation related to it.
· You know the basic financial statement analysis as a tool for analyzing company’s success.
· You are able to make everyday financial decisions by applying financial mathematics
· You are able to use Excel in a basic financial statement analysis.
· You know the factors related to the personal financial sustainability.

Competences: Learning to Learn Competence, Sustainable Development Competence

Content

Content:
· financial management as a concept in hospitality and tourism
· basic concepts of financial management and legislation
· basics of financial mathematics
· basic financial statement analysis
· Excel as a tool in Financial Management
· personal financial sustainability

Start Your UAS Studies
Basic information
Identifier: AMKO045-3002
Learning Objectives

Having completed this study unit
• You know Lapland University of Applied Sciences as a study environment, and you know the services and systems that support your studies.
• You develop your higher education readiness and skills as well as your information acquisition skills.
• You identify the factors related to your own study ability and wellbeing and consider how you can maintain your own study ability and how you can take care of your own wellbeing.
• You know how to use digital learning tools and make the most of them in your studies.
• You are familiar with the study guidance system, and you know the university's guidance actors.
• You get to know the curriculum of your education and create your own curriculum under guidance. You know the students and teachers in your group.
• You have the essential writing, speaking and presentation skills needed in managerial settings in business.
• You are able to communicate in a variety of business situations and identify and adjust to the ethical aspects of business communication.
• You are able to work as part of a multicultural team.
• You can use Lapland UAS templates.

Competences: Learning to Learn Competence, Internationalism and Multiculturalism Competence, Sustainable Development Competence

Content

New degree students at Lapland University of Applied Sciences are oriented to their studies by this course. Course is divided to two parts. The first part of the course (2 ects), you will do independently in Moodle- environment, during the first month of study. In this part of course, you will get to know Lapland University of Applied Sciences as a learning environment. You will consider your learning abilities and acquire the skills and systems needed for your future studies.

The second part of the course (3 ects), will be hold on campus with your own educational fields’ teacher. In the Study Guidance and Curriculum section, you will get to know the other students in your starting group and start planning your own studies. Your own teacher will give the instructions for this part of the course.

Content:
• introduction to Lapland University of Applied Sciences
• studying at a university and developing university study skills and abilities
• studying in a multicultural group
• means of taking care of study ability and wellbeing
• developing knowledge acquisition skills
• services and systems that support learning
- roles of teachers and other guidance actors
- welfare services
- study administration services and systems
- IT, library and e-learning services
• digital tools for studying
- e.g. Moodle, Zoom, Teams, Cloud Services, Outlook , AI
- Microsoft Office tools
• studies and curriculum, planning your own studies, ISP
• writing, speaking and presentation skills
• communication skills

Legislation in Travel and Tourism
Basic information
Identifier: R800CF95-3001
Learning Objectives

Having completed this study unit
· You know the legal environment of a company.
· You have an overview of the legal regulations in the tourism field and their meaning in tourism business.
· You know the basics of contract and corporate law and their meaning and role in business.
· You know the basics of marketing regulation.
· You are able to retrieve and apply legal information.
· You recognise legal factors and challenges in the travel and tourism business

Competences: Ethics Competence, Hospitality Management Competence, Proactive Development Competence

Content

Content:
Contract law:
• overview of the Finnish legal system
• basics and principles of contract law: legislation, law of the person, content and meaning of contracts especially in the travel and tourism field
• main principles of compensation for damage
Corporate law:
• regulation of businesses
• company forms and their special features
• establishing a company, changes and closing down a company
Marketing law:
• regulation of marketing (data protection, Consumer Protection Act, improper behaviour, IP rights)
Travel and tourism law:
• overview of the relevant legal regulations applied in the field (for example travel service combinations regulations, basics of safety legislation)
All parts:
• searching and applying judicial knowledge into practice

Swedish at Work
Basic information
Identifier: R300CE71-3001
Learning Objectives

Having completed this study unit
· You are able to use work and field related language in Swedish (Finnish students).
· You are able to understand the importance of language and communication skills as part of your profession.
· You are able to describe your background, studies and work in Swedish and you are capable of managing in work and business field related everyday situations.
· You know the Nordic operating environment.
· You obtain oral and written skills of Swedish required in the Act on the Knowledge of Languages Required of Personnel in Public Bodies (424/2003, A352/2003, 8§).

Competences: Internationality and Multiculturalism Competence, Interaction and Communication Skills Competence

Content

Content:
· study, work and field-related terminology in Swedish
· job application process and related documents
· customer service and other field-related working life situations in Swedish
· written business communication
· presenting a company or an organisation and describing its products
· cultural specifics of the Nordic countries

Introduction to Diversity Management and Leadership
Basic information
Identifier: R800CF102-3001
Learning Objectives

Having completed this study unit
· You know basic principles and concepts of leadership and management
· You know basic theories and practices of diversity management
• You know basic principles of contributing, collaborating and communicating in diverse teams
• You recognize the importance of self-awareness, self-management and your cultural background and their impact on daily decision making
• You recognize the organisations’ needs from diversity perspective and complexities related to diversity related issues.
• You recognize the impact of diversity and cultural differences at a global and national level.

Competences: Ethics Competence, Operating in a Workplace Competence, Sustainable Development Competence

Content

Content:
· key principles and concepts of leadership and management
· basic theories and practices of diversity management
· basic principles of contributing, collaborating and communicating in diverse teams
· importance of self-awareness and self-management
· cultural background and its impact
· diversity dimensions, stereotypes and biases
· basic concepts of cultural diversity
· organisations’ needs from diverse perspectives
· complexities arising from diversity related issues
· impact of diversity and cultural differences at a global and national level

Northern Environment and Nature in Tourism
Basic information
Identifier: R800CF101-3001
Learning Objectives

Having completed this study unit
• You know the northern and the arctic environments, the role of clean nature in tourism and trends of nature tourism, such as nature-based luxury tourism.
• You are able to identify the impacts of climate change and importance of biodiversity at a global and local level in relation to tourism phenomenon.
• You are familiar with Lapland in general and the characteristics of tourism in the Northern and the Arctic regions.
• You are able to take into consideration special features of the local environment as well as the cultural and social aspects as part of nature-based luxury tourism.
• You are able to take into account the Sami culture and cultural sensitivity in tourism.
• You know the concept of regenerative tourism.
• You are able to identify the significance of the multispecies wellbeing which takes into account the local environment and communities as well as the wellbeing of animals and wildlife.

Competences: Ethics Competence, Hospitality Management Competence, Service and Experience Design Competence, Sustainable Development Competence

Content

Content:
· special characteristics of the northern and arctic environments
· concepts of climate change, biodiversity and regenerative tourism
· characteristics and trends of nature-based tourism in Lapland and in the northern region
· cultural sensitivity and Sami culture in tourism
· multispecies wellbeing - the local environment and communities (locals and tourists) as well as the wellbeing of animals and wildlife

Sustainable Tourism Business
Basic information
Identifier: R800CF96-3001
Learning Objectives

Having completed this study unit
· You know the basic theories related to sustainability and sustainable development.
· You can differentiate in theory and in practice sustainable, responsible and regenerative tourism and learn from relevant best practices.
· You know the most common business models, earning logics as well as the key processes in the tourism sector from the SME’s perspective.
· You can use the business model canvas as a tool to analyse tourism SMEs in practice.
· You can identify sustainable business opportunities and challenges within the local, regional, national and international tourism operating environments from the tourism SME’s perspective.
· You familiarise yourself with sustainability communication and become aware of the pitfalls of greenwashing.

Competences: Learning to Learn Competence, Hospitality Management Competence, Sustainable Development Competence

Content

Content:
• basics of sustainability and sustainable development and related theories
• current issues and best practices within sustainable, responsible tourism and regenerative tourism
• basics of business models, earning logics and key processes of typical SMEs in the tourism sector
• learning from the best practices of sustainable/responsible/regenerative tourism business models and earning logics through company visits and sharing views with sustainable entrepreneurs
• sustainable business development tools e.g. SDGs, versatile certifications and STF Label
• opportunities and challenges of sustainable business development in the tourism industry from the perspective of SMEs
• basic elements of sustainability communication

Field Work and Career Options
Basic information
Identifier: R800CF81-3001
Learning Objectives

Having completed this study unit
• You know the various tasks and duties typical of the tourism and hospitality industry.
• You acquire useful tools and passports/licences needed in tourism-related operations and tasks along with practical experience in the field.
• You know the operating model and processes of the field work company/organisation.
• You are able to work as a member of a work community.
• You know the basic concepts of cultural diversity and are able to communicate effectively in different international environments.
• You are able to set proper career goals based on your preferences and career choices.
• You have a realistic understanding of educational and career opportunities and options.
• You identify your potential and preferences regarding future career options and are able to make a proper plan for yourself by using suitable job seeking platforms and documents.

Competences: Learning to Learn Competence, Operating in a Workplace Competence, Service and Experience Design Competence

Content

Content:
• working life requirements and manners
• alcohol licence and Hygiene Proficiency Passport
• teamwork and leadership skills and their development plan
• concepts of cultural diversity
• various employment channels
• employment platforms
• employment and job application documentation
• career path planning

Nature-based Luxury Tourism Experience
Basic information
Identifier: R800CF80-3001
Learning Objectives

Having completed this study unit
· You know the theory and practice of nature-based luxury tourism.
· You know the product-centred and service-oriented views in tourism.
· You are able to identify the various types of nature-based luxury tourism products, services and experiences.
· You know the special elements of the nature-based luxury tourism, which are related to high emphasis on hospitality, experiential elements
and sustainability.
· You know the importance and principles of service quality.
· You know the basics of planning and can implement your knowledge in a small-scale nature-based luxury tourism experience by using
basic design tools such as a customer journey and blueprint.

Competences: Service and Experience Design Competence, Sustainable Development Competence, Risk Management and Foresight Competence

Content

Content:
• principles of nature-based luxury tourism
• concept of sustainable luxury tourism
• product-centred to service-oriented views in tourism
• various types of nature-based luxury tourism products, services and experiences
• elements of the nature-based luxury tourism - hospitality, experiential elements and sustainability
• principles of service quality
• basics of planning and implementing a small-scale nature-based luxury tourism experience
• design tools such as customer journey and blueprint

Understanding multicultural learning and working environment
Basic information
Identifier: R300VV100-3001
Learning Objectives

Having completed the study unit:

• You are familiar with the aspects of Finnish culture
• You are able to discuss about the topics related to Finnish society and aspects of it compared to other countries
• You have able to understand and are able to discuss the differences between Finnish culture and other cultures indicated during the course
• You understand the differences connected to cultural background of different countries and societies
• You know the personal biases and stereotypes that may affect interactions in a multicultural environment.
• You understand the different values and value-setting in the different cultures and countries and how those are built.
• You recognize the basic practices of Finnish working culture
• You are able to create a small-scale event (for example multicultural fair)

Competences: Learning to learn Competence, Operating in a Workplace Competence, International and Multiculturalism Competence

Content

• Cultural differences
• Discussing about differences
• Different values and value-setting
• Finnish working culture
• Creating a small-scale event

Principles of Marketing and Sales
Basic information
Identifier: R300CE74-3001
Learning Objectives

Having completed this study unit
· You know the principles of marketing and understand modern marketing thinking.
• You know the tasks related to marketing in a company, target group thinking and factors influencing consumer
behaviour.
• You understand the role of marketing as a success factor of a company and can make justified choices of marketing
tools in different business situations.
• You understand the marketing mix and responsible marketing practices.
• You are able to identify the stages of sales process and are able describe the factors affecting the sales
effectiveness.
• You are able to put marketing and sales theories into practice.

Competences: Hospitality Management Competence, Service and Experience Design Competence

Content

Content:
• marketing thinking
• segmentation
• company's external and internal operation environment
• marketing mix
• marketing tools
• responsible marketing

Tourism and Hospitality in Global Economy
Basic information
Identifier: R800CF78-3001
Learning Objectives

Having completed this study unit
· You are familiar with the field of tourism both as a concept and as a phenomenon at local, regional, national and international levels.
· You know economic, social, cultural, environmental and political impacts of tourism.
· You know the historic development and the current situation of the tourism industry in Finland and Lapland.
· You know the different forms of tourism.
· You are familiar with tourism statistics on regional, national and international levels.
· You are able to identify connections and impacts between international economics and tourism and hospitality industry in global economy.
· You know the fundamentals of micro and macroeconomics - supply and demand and the connection to market prices from the tourism and
hospitality industry perspective.
· You are able to identify the basics of macroeconomics and know some of the key macroeconomic indicators.

Competences: Learning to Learn Competence ,

Content

Content:
· tourism and hospitality industry in global economy
· concepts and definitions of tourism and hospitality and the tourism system
· tourism as a concept and a phenomenon at local, regional, national and international levels
· economic, social, cultural, environmental and political impacts of tourism
· historic development and the current situation of the tourism industry in Lapland
· forms of tourism (e.g. nature tourism, ecotourism, urban tourism, culinary tourism, sports tourism, cultural and heritage tourism, luxury and
high-end tourism)
· tourism-related statistics
· fundamentals of micro and macroeconomics
· key macroeconomic indicators
· connections between global economics and the tourism industry

Additional information

Target group
Path studies are intended for everyone, regardless of age or educational background. Starting studies does not require any previous studies or work experience. However, the studies require commitment to studying, motivation, self-guidance and sufficient linguistic, mathematical and IT skills. The student must have their own computer (laptop).
Your English language must be sufficient. Your language skills might be tested.

Enrolment
Students will be accepted for path studies in the order of enrolment. Enrolment is binding, and the number of study places is limited.
Note: If you are unemployed, please identify the impact of studies on unemployment security beforehand from TE services.

Studies
Path studies are primarily the first academic year’s studies. Studying takes place in a group of degree programme students according to timetables. Studies are provided as daytime, multimodal or online studies. For a more detailed description of studies, click the link below the text. The studies require active participation in contact and remote teaching. One credit equals approximately 27 hours of studies. Open University of Applied Sciences (Open UAS) students have the same study requirements as degree programme students. A limited right to study will be granted for Open UAS studies. The right to study only applies to studies that are indicated in the description.
Credit transfers are only possible after you have become a degree programme student. When preparing an individual study plan, prior studies completed and prior competence acquired will, however, be acknowledged.

Becoming a degree programme student
After you have completed path studies (60 credits), you can apply for a degree programme student position at Lapland UAS through a separate application (Open UAS application). Credits from path studies completed at Open UAS can be transferred after you have submitted an application and been accepted as a degree programme student. As a degree programme student, you will usually continue your studies in the same group of students.

Content of studies
Path studies take usually one year. For more detailed study module information and content, click the name of the study module below.

More information on open studies is available at www.lapinamk.fi/en/Applicants/Open-University-of-Applied-Sciences and avoinamk@lapinamk.fi

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