The student gets an overall perception in theory and in practice of a tourism company´s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance. As a result, the student knows how to apply various strategic business development tools in long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.

• Basics of strategic management in theory and in practice as a key business process
• Understanding the significance of the current operating environment as well as the significance of foresight, business excellence and corporate social (CSR) responsibility in strategic management as a part of responsible business
• Various strategic business development tools, e.g. Images of Future, Business Model Canvas (BMC) and Balanced Score Card (BSC,) utilised in the strategic planning process
• Creating pre-requisites for responsible, future-oriented and competitive business performance