Strategic Management in Tourism and Hospitality

Education name: Strategic Management in Tourism and Hospitality
Education type: Bachelor level
Scope of studies: 5 ECT
Implementation time: 08.09.2025 - 24.10.2025
Enrollment time: 28.03.2025 08:00 - 25.08.2025 16:00
Seats free: 10/10
Implementation type: Full time day studies
Themes: Human being and society, Business and entrepreneurship
Price: 75€
Teaching language: English
Teacher: Jenny Kilpeläinen

General information

You gets an overall perception in theory and in practice of a tourism company´s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance. As a result, you knows how to apply various strategic business development tools in long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.

Implementations

Strategic Management in Tourism and Hospitality
Basic information
Identifier: R801DL56OJ-3002
Learning Objectives

The student gets an overall perception in theory and in practice of a tourism company´s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance. As a result, the student knows how to apply various strategic business development tools in long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.

Content

• Basics of strategic management in theory and in practice as a key business process
• Understanding the significance of the current operating environment as well as the significance of foresight, business excellence and corporate social (CSR) responsibility in strategic management as a part of responsible business
• Various strategic business development tools, e.g. Images of Future, Business Model Canvas (BMC) and Balanced Score Card (BSC,) utilised in the strategic planning process
• Creating pre-requisites for responsible, future-oriented and competitive business performance

Additional information

Information will be updated later

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