Principles of Marketing and Sales

Education name: Principles of Marketing and Sales
Education type: Bachelor level
Scope of studies: 5 ECT
Implementation time: 01.09.2025 - 31.05.2026
Enrollment time: 28.03.2025 08:00 - 18.08.2025 16:00
Seats free: 40/40
Implementation type: Online studies
Themes: Sustainable development, Business and entrepreneurship
Price: 75€
Teaching language: English
Teacher: Tarja Tammia

General information

During your studies you get familiar with the principles of marketing and understand modern marketing thinking. You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company. You are able to put marketing and sales theories into practice.

Implementations

Principles of Marketing and Sales
Basic information
Identifier: RDKKV25-3002
Learning Objectives

Having completed this study unit

• You know the principles of marketing and understand modern marketing thinking.
• You know the tasks of marketing in a company, target group thinking and factors influencing consumer behavior.
• You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
• You understand the marketing mix and responsible marketing practices.
• You are able to identify the stages of sales process and are able describe the factors affecting the sales effectiveness
• You are able to put marketing and sales theories into practice.

Competences: Marketing, Sales and Project Management Competence / Marketing Competence

Content

- Marketing thinking
- Segmentation
- Company´s external and internal operation environment
- Marketing mix
- Marketing tools
- Responsible marketing

Additional information

Information will be updated later

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