After- the study unit:

- You recognize the role and importance of marketing and sales when planning and implementing your business idea
- You are able to utilize customer insight in sales and marketing
- You are able plan and execute a convincing sales pitch
- You recognize the importance of brand and brand story for your business idea
- You are able to create a preliminary brand identity for your business idea
- You are able to make a preliminary marketing and sales plan/strategy for your business idea

Themes:

Marketing and sales for your business idea and business plan:
- Basic concepts and terms of marketing and sales
- Customer expectations and needs
- Customer segments and target groups
- Customer insight and value creation for customer
- Convincing sales pitch
- Distribution and communication channels
- Utilizing digital marketing in business planning
- Utilizing data analytics in marketing
- Steps of sales process

Branding your business idea and business plan:
- Brand building as a part of business planning
- Brand story telling as part of business planning
- Intellectual property rights in branding and marketing