Strateginen johtaminen matkailu- ja vieraanvaraisuusaloilla

Koulutuksen nimi: Strateginen johtaminen matkailu- ja vieraanvaraisuusaloilla
Koulutuksen tyyppi: AMK
Laajuus: 5 OP
Toteutusaika: 08.09.2025 - 24.10.2025
Ilmoittautumisaika: 28.03.2025 08:00 - 25.08.2025 16:00
Paikkoja vapaana: 10/10
Toteutustapa: Paikan päällä
Teemat: Ihminen ja yhteiskunta, Liiketoiminta ja yrittäjyys
Hinta: 75€
Opetuskieli: Englanti
Opettaja: Jenny Kilpeläinen

Tietoja koulutuksesta

You gets an overall perception in theory and in practice of a tourism company´s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance. As a result, you knows how to apply various strategic business development tools in long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.

Toteutukset

Strateginen johtaminen matkailu- ja vieraanvaraisuusaloilla
Perustiedot
Tunnus: R801DL56OJ-3002
Osaamistavoitteet

The student gets an overall perception in theory and in practice of a tourism company´s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance. As a result, the student knows how to apply various strategic business development tools in long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.

Sisältö

• Basics of strategic management in theory and in practice as a key business process
• Understanding the significance of the current operating environment as well as the significance of foresight, business excellence and corporate social (CSR) responsibility in strategic management as a part of responsible business
• Various strategic business development tools, e.g. Images of Future, Business Model Canvas (BMC) and Balanced Score Card (BSC,) utilised in the strategic planning process
• Creating pre-requisites for responsible, future-oriented and competitive business performance

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